According to Chitika, traffic generated from Chromebooks has jumped 700% from it’s previous study in December 2012. Currently Chromebooks make up .07% of all web traffic.
Chitika states, “To quantify this study, Chitika Insights analyzed hundreds of millions of online ad impressions within the Chitika Ad Network from January 12th through January 18th, 2013. The team then evaluated Chrome OS usage share, and compared it to the usage share of the PlayStation and Nintendo Wii – two devices with similar rates of usage as of our last study.”
“While PlayStation doubled its usage share since our last study, Chrome OS increased its share by almost 700%. As an additional comparison, PlayStation’s share of North American Web traffic was nearly 300% larger than Chrome OS in June, but is only about 15% larger now. These findings seem to support reports that Chromebook sales are picking up steam. Acer President Jim Wong was quoted as saying the company was pleasantly surprised with sales of its Chromebooks, with models accounting for 5-10% of Acer’s U.S shipments since November. Looking at Chrome OS usage growth over time, there is a definite, sustained rise in late December 2012, indicating that Chromebooks were a popular gift during the holiday season – an effort supported by a new TV ad campaign.”